Description
The Director(s) of Social Media are responsible for posting monthly events, announcements, PDD information and other relevant events to LinkedIn, Instagram, and Facebook. Due to the volume of posting required there will be two Directors to collaborate and share the responsibilities. The Directors must be willing to learn the basic functions of posting to LinkedIn, Facebook, Instagram and Canva Pro for Teams. PMI-NEW uses Canva to create branded content for social media as well as maintaining a scheduling calendar. The Directors of Social Media will be responsible for posting in accordance with the annual communication goals and objectives as set by the Board of Directors in their annual plan goals.
Commitment & Effort
- This position requires a 12-month commitment, shared with the Co-Director.
- Must be available to reasonably respond to ad hoc requests for posting.
- Must be willing to learn Canva Pro for Teams for branded content creation and Canva Content Planner for scheduling.
Roles and Responsibilities
- Post Monthly events with speaker information as well as registration information in branded format using Canva for Teams for content creation and Content Planner for scheduling.
- Share biographies or videos of featured speakers
- Include links to registration for all events when applicable
- Share branded content for New PMI-NEW members, Volunteer Openings, Anniversaries, New Credentials monthly and PMI-NEW branded Holiday wishes as appropriate.
- Post any other miscellaneous information or requests from other areas such as Outreach, Programs, Volunteering or Membership in a timely manner as requested.
- Respond to requests from individuals that result from social media posts, including connecting them with the correct Chapter Director or VP.
Activities & Deliverables
- Social media posting and engagement must be consistent for the algorithms to push content to user’s newsfeed.
- Posting Requirements: A minimum 2 posts per week on all social channels
- Best results are during business hours and M-F – except for Holidays (post on the day.)
- Posting For Monthly Events
- 1 month before the event - Create events in LinkedIn and FB. We are unable to create events on Instagram, so create a post with all relevant event information)
- Skip a week
- 2 weeks before – Post an event post
- 1 week before – Post a last call for registration post
- Months without events:
- Due to the nature of social media it’s important that postings are kept consistent. During the months when there are no monthly events there may be articles from PM Influencers or items from PMI global that can be shared for content. There will also continue to be monthly volunteer information, membership updates and Outreach updates.
Professional Development Days has a schedule all its own to promote the event on a scheduled basis determined by the Director of PDD, Co-Directors of Social Media and the VP of Communications. In past years we have posted save the dates early on and then shared more information as it becomes. In the final 6-8 weeks prior to the event, we feature one PDD speaker each week leading up to the event. You are expected to attend the PDD meetings as often as possible and keep up to date with meeting notes and respond accordingly.
Backup or Emergency Plan
If the Director of Social Media cannot fulfill their role for an interim or extended period, the Director should inform the VP of Communications ASAP and try to assist in finding a replacement volunteer.
Reporting Relationships
This role reports up the VP of Communication